Your Creative Partner in Growth

The problem

Most brands don’t struggle with media.
They struggle with creatives. Ideas burn out.
Testing slows down. Decisions get driven by taste instead of learning.

Our view

Creativity only scales when it’s structured. Growth doesn’t come from more ideas, but from better decisions, repeated over time.

The role of creators

Creators are a means, not the model. We use founders and creators where they add value,
always within a clear structure and feedback loop.

Who this is for

Founder-led, digital-first brands.
Teams running ads but stuck on creatives. Not for one-off campaigns
or brands looking for “a few nice videos”.

Request an audit

Learn how we approach growth

Listen and challenge

At BoostSquad, we listen first. Then we challenge. Great work isn’t about saying yes. It’s about asking the right questions. So we can get to better results.

Define the narrative

Strong creatives don’t start with ideas, but with direction. We define the narratives your brand needs to own, so every creative has a clear role and purpose.

Create with intent

We don’t create for volume. And we don’t create for ego. We build variations with intent. Using founders, creators or both. Only where it adds real value.

Test and learn

Creatives are tested through paid channels. Not to report numbers. But to understand what works. And what needs to evolve next. Learning always comes first.

Scale what performs

Creatives are tested through paid channels. Not to report numbers. But to understand what works. And what needs to evolve next. Learning always comes first.

Start with a creative audit

Our way of working

Audit

Founder-led DTC brand

Context
Founder-led DTC brand with strong product-market fit and active ad spend.
‍Core issue
Creatives relied on variety and volume, but lacked a clear narrative or recognisable face.
‍What we uncovered
Too many formats and angles were tested in parallel, preventing learning from compounding.
‍Our direction
Focus on one primary face and one narrative to build recognition before scaling variations.

Audit

Digital-first brand stuck on creatives

Context
Digital-first brand running consistent performance campaigns but plateauing on results.
‍Core issue
Performance was optimised continuously, but creatives were treated as interchangeable assets.
‍What we uncovered
Creative decisions were driven by output and timelines instead of structured learning.
‍Our direction
Introduce narrative ownership and a clear creative feedback loop to turn performance data into direction.

Audit

Brand using creators without structure

Context
Brand already working with multiple creators across paid and organic channels.
‍Core issue
Strong individual creatives, but no consistency or creative continuity across campaigns.
‍What we uncovered
Creators operated independently, leading to fragmentation and creative fatigue.
‍Our direction
Reduce the number of active faces and align creators per narrative to restore focus and scalability.