Introduction

Launching a new product in the crowded food & beverage space is no easy task. With no established social presence, this coffee brand needed a launch campaign that could cut through the noise and drive immediate awareness. BoostSquad created an authentic UGC campaign that delivered more than 1 million views in the first week — and conversions to match.

The Challenge

The brand faced a classic new-entry problem:

• No existing social following
• Limited creative assets
• Need to generate awareness and conversions quickly

The solution had to feel organic, relatable, and fast to produce.

The Solution

BoostSquad built a creator-driven launch strategy focused on storytelling and authenticity.

• Creator casting: lifestyle creators who already shared morning routines and food content.
• Angles: product unboxings, “morning coffee rituals,” and taste-test reactions.
• Production: 12 UGC-style videos, optimized for TikTok and Instagram Reels.
• Editing: trending audio, captions, and fast hooks to maximize watch time.
• Paid distribution: Spark Ads on TikTok and whitelisted ads on Instagram.

The Results

Within the first week of launch:

• 1M+ organic & paid views across TikTok and Instagram
• 3.4% conversion rate from launch ads
• High engagement: comments and shares exceeded benchmarks
• Lower CPMs: boosted by authentic, relatable content

Key takeaways

Relatable content scales fast — morning routine content resonated far more than polished ads.

Creators as storytellers — viewers trusted authentic reviews and unboxings.

UGC fuels launches — short-form video can put a new brand on the map in days, not months.

Quote

"We’d never launched a product like this before. BoostSquad’s UGC approach gave us visibility we couldn’t have achieved on our own. One week in and we already had real traction."
— Bas Vermeer, Brand Manager @ FreshBrew Coffee

Interested?

From launch campaigns to scale-up growth, BoostSquad creates UGC that delivers results.