Introduction

The fashion space is one of the most competitive industries online. Rising CPMs and creative fatigue make it harder for brands to maintain profitable campaigns. A direct-to-consumer fashion brand partnered with BoostSquad to break through the noise with creator-led UGC ads. The result? A 72% increase in ROAS within 30 days.

The Challenge

This D2C fashion label was scaling fast but ran into performance bottlenecks:

• ROAS dropping across Meta campaigns
• Heavy reliance on polished studio content
• Lack of variation in creative angles

The brand needed fresh, authentic content that could perform on Meta and TikTok.

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The Solution

BoostSquad launched a UGC production sprint designed for rapid testing and scaling.

• Creator sourcing: handpicked micro-creators aligned with the brand’s audience.
• Angles: focused on styling tips, unboxing experiences, and “day in the life” fits.
• Production: 10 short vertical videos shot in real-life environments.
• Editing: fast-paced cuts, on-screen captions, and trending sounds.
• Ad management: tested variations across Meta Ads Manager and TikTok Ads.

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The Results

After 30 days of running the new creatives, the impact was clear:

• ROAS +72% compared to baseline
• Lower CPMs due to improved engagement rates
• Faster scaling: winning ads increased budget allocation by 2.5x
• Higher CTR: more clicks at lower cost

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Authenticity outperforms polish — lifestyle UGC beat studio photography and brand videos.

Angles drive performance — styling tips and unboxings generated the highest ROAS.

Testing matters — multiple creative variations led to faster learning and more winners.

Quote

"It felt like BoostSquad became part of our team. From casting creators to delivering ad-ready videos, everything was handled seamlessly — and the results speak for themselves."— Lotte Jansen, Marketing Manager @ UrbanEdge Apparel

Interested?

At BoostSquad, we help fashion brands grow with short-form content and UGC that drives conversions.