How FitPulse boosted CTR by 63% with short-form UGC ads

In a competitive fitness app market, standing out is tough. FitPulse came to BoostSquad with a clear challenge: their TikTok ads weren’t getting attention. Low CTR and rising CAC were holding back growth. Together we launched a short-form UGC sprint that turned things around — fast.

The challenge

FitPulse had a strong product and a motivated audience, but their paid social campaigns weren’t cutting through. Polished brand videos felt like ads, and engagement rates were dropping.

• CTR below industry average
• Rising cost per acquisition (CAC)
• Creative fatigue on TikTok and Instagram Reels

They needed authentic content that matched the way their audience consumes media: raw, real and short-form.

The solution

BoostSquad designed a UGC test sprint focused on hooks and authenticity.

• Creator casting: we sourced fitness enthusiasts and micro-influencers who matched the target audience.
• Angles & hooks: created 5 variations focusing on motivation, ease-of-use, and progress tracking.
• Production: shot short vertical videos (15–30s) optimized for TikTok and Reels.
• Editing: added captions, subtitles, and native-style transitions to keep it real.
• Paid social setup: A/B testing each variation within TikTok Ads Manager and Meta Ads.

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The results

Within the first week of launching the new creatives, performance lifted significantly:

• CTR up 63% compared to previous ads
• CAC down 28%
• Higher engagement: comments and shares doubled
• Faster learnings: clear insights into what angles drove conversions

FitPulse was able to double down on winning creatives, while cutting underperformers fast.

Key takeaways

• Authenticity wins: UGC from real fitness creators outperformed polished brand content.
• Hooks matter: the best-performing videos grabbed attention in the first 3 seconds.
• Iteration is key: testing multiple variations at once delivered fast, data-driven insights.

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Quote

"The content didn’t just look good, it actually performed. CTR up 63% in the first week — that’s what we needed."
— Michelle Lee, Head of Acquisition @ FitPulse

Interested?

At BoostSquad, we help brands grow with UGC and short-form content that actually performs. Want to see what we can do for your brand?

Book a free strategy call today — contact the Squad here